Friday, April 10, 2026

Tui opening its first hotel resort in the ‘Land of Happiness’

Bhutan, a small landlocked country nestled in the Himalayas, is known for its breathtaking natural beauty and rich cultural heritage. And now, it is set to welcome its first TUI Blue hotel, adding another layer of charm to this already enchanting destination.

TUI Blue, a premium hotel brand under the TUI Group, is known for its unique concept of combining local experiences with modern amenities. And with its first property in Bhutan, it promises to offer a one-of-a-kind experience to its guests.

The hotel, set to open in 2022, will be located in the picturesque town of Paro, known for its stunning landscapes and ancient temples. It will be situated in close proximity to the iconic Paro Taktsang monastery, also known as the Tiger’s Nest, which is a must-visit for any traveler to Bhutan.

But what sets this TUI Blue hotel apart is its commitment to sustainability and responsible tourism. Bhutan, often referred to as the “last Shangri-La”, is known for its unique Gross National Happiness index, which measures the country’s progress based on the well-being of its citizens and the preservation of its natural environment. And TUI Blue is aligning itself with this philosophy by incorporating eco-friendly practices and supporting local communities.

The hotel will have 120 rooms, each designed to reflect the traditional Bhutanese architecture and equipped with modern amenities for the comfort of its guests. The rooms will offer stunning views of the surrounding mountains and valleys, providing a sense of tranquility and serenity.

But the experience at TUI Blue Bhutan goes beyond just luxurious accommodation. The hotel will offer a range of activities and excursions that will allow guests to immerse themselves in the local culture and traditions. From hiking to ancient monasteries to trying out traditional Bhutanese cuisine, guests will have the opportunity to truly connect with the soul of this beautiful country.

And for those looking for some relaxation and rejuvenation, the hotel will have a spa offering traditional Bhutanese treatments and therapies, using natural ingredients sourced from the local communities.

But perhaps the most exciting aspect of TUI Blue Bhutan is its commitment to responsible tourism. The hotel will work closely with the local communities, providing employment opportunities and supporting local businesses. It will also have a strong focus on sustainability, with initiatives such as waste management and energy conservation.

Bhutan, with its untouched natural beauty and rich cultural heritage, has always been a dream destination for many travelers. And with the addition of TUI Blue hotel, it is set to become even more alluring. The hotel’s unique concept of combining luxury with local experiences and its commitment to responsible tourism make it a perfect fit for this enchanting country.

So, whether you are seeking a peaceful retreat in the lap of nature or an immersive cultural experience, TUI Blue Bhutan has something for everyone. Get ready to be captivated by the beauty of Bhutan and experience the warmth and hospitality of its people at the first TUI Blue hotel in the country.

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