Ninja Tune, the renowned independent record label, has just announced a major deal that will see their London and Los Angeles teams working under the Concord umbrella. This news has sent ripples of excitement through the music industry, as it marks a significant milestone for both Ninja Tune and Concord.
Under the terms of the deal, Concord, a leading independent music company, will now have a controlling stake in Ninja Tune. This partnership will give Ninja Tune access to Concord’s vast resources and global reach, while also allowing them to maintain their unique identity and creative freedom.
For those unfamiliar with Ninja Tune, the label was founded in 1990 by DJs Matt Black and Jonathan More, also known as Coldcut. Since then, they have been known for their eclectic roster of artists, spanning various genres such as electronic, hip-hop, and experimental music. Their commitment to quality and innovation has earned them a loyal fanbase and critical acclaim over the years.
Similarly, Concord has made a name for itself by working with some of the most iconic and influential artists in the industry, including Paul McCartney, James Taylor, and T-Pain. With a focus on artist development and a passion for music, Concord has become a force to be reckoned with in the independent music scene.
The partnership between Ninja Tune and Concord is a win-win situation for both parties. For Ninja Tune, it means access to Concord’s extensive network of distribution, marketing, and promotion channels. This will undoubtedly help them reach a wider audience and expand their reach globally. Moreover, with Concord’s backing, Ninja Tune can continue to foster and nurture emerging talent, staying true to their ethos of supporting independent artists.
On the other hand, Concord will benefit from Ninja Tune’s impressive roster of artists, which includes acts like Bonobo, The Cinematic Orchestra, and Kelis. This partnership will undoubtedly add diversity and depth to Concord’s already impressive lineup, and create new opportunities for collaboration and growth.
The news of this deal has been met with great enthusiasm from both companies. Ninja Tune co-founder Matt Black expressed his excitement, stating, “We are thrilled to be joining forces with Concord. They share our passion for music and our commitment to supporting independent artists. This partnership will allow us to take our label to new heights and reach a wider audience.”
Concord’s Chief Label Officer, Tom Whalley, also shared his thoughts on the partnership, saying, “We are delighted to welcome Ninja Tune into the Concord family. Their dedication to quality and innovation aligns perfectly with our values, and we are confident that together, we can achieve great things.”
The music industry is constantly evolving, and partnerships like this one are a testament to the resilience and adaptability of independent labels. The collaboration between Ninja Tune and Concord is a perfect example of how two companies can come together to create something truly special. It is a testament to the power of music and the endless possibilities it holds.
In conclusion, the deal between Ninja Tune and Concord is a game-changer for both companies and the music industry as a whole. It is a partnership built on mutual respect, passion for music, and a shared vision for the future. This new chapter in their journey promises to bring even more exciting and groundbreaking music to fans worldwide. We can’t wait to see what the future holds for these two innovative and influential labels under the Concord umbrella.
