A top Latino environmental group is taking a bold step towards raising awareness about climate change within the Hispanic community. Climate Power en Acción, a leading organization dedicated to environmental advocacy, is launching a series of bilingual ads on Monday, aimed at highlighting the urgent need for action on climate change and its disproportionate impact on Hispanics.
With a budget of $5 million, the campaign will include a variety of mediums such as video ads, billboards, search ads, a new website, and a collaboration with the popular Spanish-language newspaper, El Diario. Additionally, a video series and radio ads will also be a part of this initiative, all with the goal of reaching out to the Hispanic community and engaging them in the fight against climate change.
The Latino community has long been aware of the devastating effects of climate change, with many families and communities already feeling its impact. From extreme weather events to rising sea levels, the effects of climate change are not only a threat to the environment but also to the well-being and livelihoods of Hispanic families.
According to a study by the Yale Program on Climate Change Communication, 70% of Latinos in the United States are worried about global warming and its consequences. However, despite this concern, only 45% of Latinos feel well-informed about the issue. This is where Climate Power en Acción’s campaign comes in, aiming to bridge this information gap and educate the community about the pressing issue of climate change.
The bilingual ads will not only raise awareness about the impacts of climate change but also highlight the fact that Hispanics are disproportionately affected by it. This is due to a variety of factors, including living in areas that are more vulnerable to extreme weather events, having limited access to resources and information, and facing economic and social challenges that make it difficult to adapt to the changing climate.
The campaign will also emphasize the role that the Hispanic community can play in addressing climate change. As one of the fastest-growing demographics in the country, the Latino community has the power to influence change and demand action from policymakers. By engaging and empowering the community, Climate Power en Acción hopes to create a strong and united voice that will demand action on climate change.
In addition to the ads, the campaign will also feature a new website that will serve as a hub for information and resources related to climate change. The website will be available in both English and Spanish, making it easily accessible for the Hispanic community. It will also include a section where individuals can take action and support efforts to combat climate change.
The collaboration with El Diario, one of the most widely read Spanish-language newspapers in the country, is another significant aspect of this campaign. The newspaper will feature a video series that will explore the impacts of climate change on the Hispanic community and highlight the actions that can be taken to address it. This collaboration will not only reach a large audience but also provide valuable information and resources to the community.
The launch of this campaign comes at a crucial time, as the world continues to grapple with the ongoing COVID-19 pandemic and its economic aftermath. It serves as a reminder that climate change is an urgent issue that cannot be ignored, and the Hispanic community must be a part of the solution.
In conclusion, Climate Power en Acción’s bilingual ad campaign is a significant step towards addressing climate change within the Hispanic community. By raising awareness, educating, and empowering the community, this campaign aims to create a united front in the fight against climate change. It is a call to action for the Hispanic community to come together and demand a better, more sustainable future for all. Let us all join hands and be a part of this crucial movement for the sake of our planet and future generations.
